Some models are aggressive posers, some others are silent and static and it depends on their mood. Of course experience helps a lot but that's not the rule. You never know what's gonna happen with models.
PR: Is there more pressure from the editors and the agencies when you're shooting a top model, or a new face?
SAVERIO CARDIA: The only time I felt under pressure was when I shot Noah Mills. He's the first top model I've ever shot. I was nervous and I didn't have much time for the shooting. But the pressure depended on me and no one else... Fortunately I've got a great relationship with all the model agencies because they know my work and they all trust me if I shoot a top model or a new face.
PR: Do you take a different approach depending on the model, or does the model's experience make the difference?
SAVERIO CARDIA: It depends on the models, as I said. I let myself feel their attitude. I try to go deep inside them and so I can capture the best that they can give. In other cases the model starts moving and if I like the way he does it I start following him and telling just a few suggestions.
PR: Your images are often shot in black and white.... Do you shoot digital or film?
SAVERIO CARDIA: I'm shooting digital at the moment and, as I said, I shoot straight in black and white if I see that picture in black and white. A few times I can convert them.
PR: In your case, do male and female models need different lighting and retouching?
SAVERIO CARDIA: I like not to retouch too much the skin in both cases. I often shoot models without make up but female models obviously need it most of the time.
PR: Are male models sometime too difficult and demanding, acting like "divas"? How do you deal with the wrong attitude... have you every sent somebody home?
SAVERIO CARDIA: That happens with Italian models sometimes. They're like "I'm the model" and that's embarrassing. I always tell clearly what I absolutely don't want and try to do my best, but I've never sent somebody home. I think that with the right energy you can always find a way.
PR: Even if we've noticed you shoot boys more often, we have to ask - who is your favorite female model? What about a new face that we should keep an eye one?SAVERIO CARDIA: Actually I'm in love with Daphne Groeneveld, Abbey Lee Kershaw and Rosie Huntington Whiteley. I recommend Aymeline Valade as one of the best new faces and a special eye on Alina Ilie.
PR: From what we've noticed, you are one of the few established photographers who also shoot tests sometimes. How do you select models for a test shoot? Is it also a good casting process for your next big editorial?
SAVERIO CARDIA: I go on doing tests when the agencies ask me to. I shoot just the models I like. I like helping and collaborate with my booker friends and that become kinda a casting every time I go to the agency.
PR: Who is in your team most often ?
SAVERIO CARDIA: If I work with them it means I like what they do. I don't feel like saying who my favorite ones are. I can just tell you that I'm loving my last collaboration with the stylist Emil Rebek.
PR: Do you spend most of your time in Milan, or do you travel often?
SAVERIO CARDIA: I spend most of my time in Milan because I was also as a teacher at Marangoni fashion school but when I have some time I like to fly somewhere.
PR: What are your plans for 2011?
SAVERIO CARDIA: Doing better then 2010 and go to the gym!
PR: Best of luck!
Saverio Cardia is fabulous photographer. He is a fabulous photographer, this shooting is directly connected to the trend of GLORIFICATION OF THE NATURE that we find in " l'air du temps". Raw materials such as skins by way of clothes, the wild environment, represents the trend.
The photographer also has a natural esthetics. Once again, it returns us to the trend. GLORIFIED what was given to us by the nature, GLORIFIED the work made by this one. Furthermore, make him that he retouches little his models strengthen even more this thesis.