RAD HOURANI-UNISEX FASHION

Sometimes we are surprised hearing people talk, we realise that, sometimes, people have  a vision similar to ourself. I believe that Rad Hourani is a pretty good example. His pieces are printed by modernity. I believe that kind of clothes will be eternal by their timeless cuts and their colors .

Rad Hourani reinvents fashion by transcending its conventions, creating a unisex luxury that is changing women’s and men’s wardrobes since he launched his namesake label in 2007 in Paris. Like all truly great visionnaires, Hourani not only depicts fashion, he defines it, and gives it cultural resonance. Gender-agnosticism is the driving conceptual direction in Rad Hourani's work, and growing up and living in such different parts of the world has certainly contributed to Hourani’s rather holistic design approach: self-tought and driven by a passion for modernity, Hourani creates a luxurious yet affordable lifestyle that has rid itself of any conventional restrictions : no gender, no season, no rules, epitomising the values of freedom and unisex elegance. (source:http://www.radhourani.com/)